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Playbill
Advertising THAT REWARDS YOU
| Average Household Income |
| $0 - $19,999 |
4% |
| $20,000 - $39,999 |
12% |
| $40,000 - $59,999 |
21% |
| $60,000 - $79,000 |
18% |
| $80,000 - $99,999 |
14% |
| $100,000 |
31% |
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The hottest publication in town is the Flat Rock Playhouse Playbill. Published annually with the opening of each season, the Playbill includes pertinent information about the Playhouse and each play, biographies of the performers, credits for the Directors, Designers and Technicians, kudos to our Celebrity contributors, and a host of regional businesses who value the arts and Flat Rock Playhouse.
Flat Rock Playhouse hosts over 90,000 patrons annually and approximately 72% take their playbill as a souvenir and reference guide. A recent survey of Playhouse patrons presents the following statistics:
 At peak tourism times the Playhouse host a 50/50 mix of Local and Visiting Patrons
50% of out-of-town Patrons say the primary reason for visiting was to see a play
During shoulder months local patrons make up 70% of attendance
The top five states represented by Playhouse Patrons are NC, SC, GA, FL, VA
The Playhouse Audience is composed of 60% female, 40% male
Average Age – 55 years
2008 Playbill Rates
| Full Page |
$2,200.00 - B & W
$2,400.00 - Full Color |
5”w X 8”t |
| Half Page |
$1,300.00 - B & W
$1,475.00 - Full Color |
H = 5”w X 3.875”t
V = 2.375”w X 8”t |
| Quarter Page |
$830.00 - B & W
$930.00 - Full Color |
H = 5”w X 1.813”t
V = 2.375”t X 3.875”t |
Renewals are offered to current
advertisers first.
Then if available, waiting list space is open in March.
For Playbill Advertising opportunities contact:
Sharon Stokes
Public Relations Coordinator
828-693-0403 x205
frp@flatrockplayhouse.org
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