ADVERTISING THAT REWARDS YOU

Click on any of the links below to download Playbill Advertising information:
Intro to Flat Rock Playhouse Playbill Advertising (PDF - 430 KB)
Playhouse Mainstage Playbill Rates & Order Form (PDF - 487 KB)
Downtown Playhouse Playbill Rates & Order Form (PDF- 487 KB)
FRP VIP Discount Card (PDF - 406 KB)
2012 FRP Season (PDF - 90 KB)

Playhouse patron: AVERAGE HOUSEHOLD INCOME

$0 - $19,999	4%
$20,000 - $39,999	12%
$40,000 - $59,999	21%
$60,000 - $79,000	18%
$80,000 - $99,999	14%
$100,000	31%

 
The hottest publication in town is the Flat Rock Playhouse Playbill. Published annually with the opening of each season, the Playbill includes pertinent information about the Playhouse and each play, biographies of the performers, credits for the Directors, Designers and Technicians, kudos to our Celebrity contributors, and a host of regional businesses who value the arts and Flat Rock Playhouse. Flat Rock Playhouse hosts nearly 100,000 patrons annually and approximately 65% take their playbill as a souvenir and reference guide. A recent survey of Playhouse patrons presents the following statistics:

• At peak tourism times the Playhouse host a 50/50 mix of Local and Visiting Patrons
• 50% of out-of-town Patrons say the primary reason for visiting was to see a play
• During shoulder months local patrons make up 70% of attendance
• The top five states represented by Playhouse Patrons are NC, SC, GA, FL, VA
• The Playhouse Audience is composed of 60% female, 40% male
• Average Age – 55 years

2012 Flat Rock Playhouse Playbill Advertising
Two Playhouse venues
Increase the visibility of your business

2012 mainstage PLAYBILL RATES
Ad inserted into 10 playbills from March to December

Back Cover	$4,245.00   - Full Color	5”w X 8”t w/ Full Bleed
Inside Covers Front & Back	$2,860.00 - Full Color	5”w X 8”t w/ Full Bleed
Full Page	$ 2,515.00 - B & W $ 2,715.00 - Full Color	5”w X 8”t
Half Page	$1,500.00 - B & W $1,675.00  - Full Color	H = 5”w X 3.875”t V = 2.375”w X 8”t
Quarter Page	$955.00  - B & W $1,055.00 - Full Color	H = 5”w X 1.813”t V = 2.375”w X 3.875”t

2012 DOWNTOWN PLAYBILL RATES
AD INSERTED INTO 7 PLAYBILLS FROM APRIL TO DECEMBER

The Playhouse Playbills are published annually - the ad rates are for an entire year of advertising.  Renewals are offered to current advertisers first, then if available, waiting list space is opened up.

Sales for 2012 have begun and we would like for you to take this opportunity to look over next years' rates; as we think this is a great way to showcase your services.  Space is currently available in both books and for those interested in being in both books – we will give you 10% off each ad.

FOR PLAYBILL ADVERTISING OPPORTUNITIES CONTACT:

Sharon Stokes PR Coordinator
828-693-0403 x 205
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